Tiny Tembo

Mission | To provide an easier shopping experience for parents who have children with clubfeet.

Role | UX/UI Designer

Platforms | Figma

Scope | Create responsive mobile and desktop web applications.

“1 in 700, but this rate is likely underestimated.* With proper treatment, more than 95% can achieve full correction and mobility. Without treatment, children live with a severe impairment and endure a lifetime of negative health, social, and economic consequences”

— Miraclefeet

The Concept:

When my son was diagnosed with bi-lateral clubfoot, my husband and I had no idea what it was and what we should do. For an ailment more common than cleft lip, we had received very little information and guidance from our medical team on how to approach the treatment. On our journey of figuring out what to do, we relied heavily on the internet. Following the rabbits hole of information that scared us more than preparing us for what we needed to do. Which is when we decided to create a platform for parents with children with clubfeet. Tiny Tembo

Defining our problem

Research Method:

During my research phase, we were not working with an existing product. We needed to understand the root cause of bilateral club feet and what a treatment plan looked like. Once we understood the science behind clubfeet, we then researched products that would help us manage a child with clubfeet. We had to rely on the internet, reviews and parent tutorials on what sort of products we needed to use. Finally I conducted interviews with parents that have children with clubfeet. Understand their issues, how they dealt with clubfeet and understood listened to their concerns

Persona:

Based on my research our person was first time parents with a child who was born with club feet.

Motivations

Find the best possible information for the cause and treatment of clubfeet.
Find the easiest clothing and accessories to support the treatment of clubfoot and keep their babies as comfortable as possible
Save money and time by not constantly researching for products, or treatment plans.
Painpoints
Very little information form physicians
Afraid information online is not credible or reliable
Unsure how to find treatment or best course of action
Constantly spending time researching and buying products that don’t work.
Behaviors
Spends hours online
On the phone logging sleep, feeding, urination and BM cycles.
Researching Developmental Milestones
Researching clubfeet in all capacities.
Reads blogs and joins forums about clubfeet.
Goals
Find products that are easy to use during treatment.
Find parents who have already gone through clubfoot treatments and can help advise.
Read Credible information about clubfeet.

Problem:

Parents don’t have access to certified medical information about clubfeet, they don’t have a support system to help them on their road to recovery and parents waste a lot of time and money researching products that will work with their child’s treatment.

User Flow:

Commerce platform:

Search, select and check out process. Along with a user profile,

Information Library

Medical information specifically dedicated to clubfoot. This information would be filtered through a medical professional

Community platform

A database of families that have children with clubfeet. Users can use a filter function to sort through the information and find families they want to connect with.

“I need some guidance, any guidance. It’s already difficult trying to keep the baby fed, sleeping better, and comfortable, now I need to figure out how to fix his clubfeet and I don’t know what I am doing.”

User Interview

Solution:

1.) A Medical resource library with information about clubfood and how to treat it

2.) A Commerce platform for clubfoot appropriuate products

3.) A Community support system for famillies to connect.

Site Map:

Home Page

Clickable pictures and links to the commerce page, information library page and community platform

Commerce Page

Product pages, user profile pages, and check out pages